PURPLE COW By Seth Godin AUDIOBOOK OOP Business Transformation Marketing Growth
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Product details
| Management number | 62295719 | Release Date | 2026/02/27 | List Price | $16.57 | Model Number | 62295719 | ||
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Condition Notes: 100% COMPLETE!! Discs & fold-out case ALL in EXCELLENT condition! Box has some light shelf & edge wear, blemishing on side.
Product Details:
Title: Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
Narrator: Seth Godin
Format: Audio CD
Year: 2009
Language: English
Publisher: Gildan Media
ISBN-10: 1596597585
ISBN-13: 9781596597587
Product Description: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and Krispy Kreme and Apple and Dutch Boy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore.
| Category | Electronics > Media > CD |
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| Size | N/A |
| Brand | None |
| Condition | Good |
CD
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